![]() ![]() Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. ![]() Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. ![]() So, of course this new feature is OPTIONAL (although enabled by default). You can switch it off using Tools > Options > Customization > “Show bar chart in folder panel”.Database marketing is at the crossroads of technology, business strategy, and customer relationship management. ( we have been in this business long enough to be aware of that ) Important: We are confident that MOST users will LOVE this new graphical update.īUT: we are also 100% sure that SOME users will absolutely HATE it □ ![]() TIP: Sort by Count(at the top) for a nice chart from biggest to smallest. This creates a nice subtitle bar chart in the background, making it easier to spot your biggest Formats, your most popular Actors and Directs, your favorite Genres, etc… The folder panel now show horizontal bars in the background behind the folder entries, representing the “relative size” of the folder, that is, relative to the biggest folder in your collection. Version 21.4 is now available for your Movie Collector software, with a nice graphical update for your folder panel. ![]()
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